Agency: Code and Theory
Challenge
With 16% of people living with a disability — and Vrbo’s average group size being five — it's likely that someone staying at a Vrbo property will have a temporary or permanent disability. However, fewer than 1% of Vrbo’s listings are accessible, leaving a significant portion of customers underserved. To better accommodate guests living with disabilities, Vrbo set out to educate and inspire hosts to make simple accessibility upgrades.The goal: Unlock the $60 billion accessible travel market — increasing bookings, driving loyalty and making a meaningful impact.
Solution
Code and Theory crafted a B2B and B2C marketing campaign, including a downloadable infographic, social launch and a dynamic landing page, transforming static data into engaging digital experiences to educate and motivate hosts. By showcasing low-effort and low-cost accessibility upgrades, Code and Theory empowered hosts to make their rental properties more inclusive, supported by an immersive guided home tour and training modules that brought a static infographic asset to life.
Services
Product and experience strategy, Creative concepting, Experience design, Content creation and production, Web development, A11y implementation/validation, Inclusive marketing, Social media strategy and execution
Awards
2025 – W3 Awards General Marketing Branded Content – Gold (Vrbo)
2025 – W3 Awards General Marketing Website and Microsite – Gold (Vrbo)
