MediaPost | Amazon Business Celebrates Procurement Heroes In New Campaign
Published: June 2026
Deloitte Digital | Recent Press
Published: September 2019 - September 2022
Responsible for driving the press strategy, execution and working with agency PR vendors for press activity for Deloitte Digital’s Studio and Heat offering for 3+ years.
Shorty Awards | Silver & Audience Honor for Bomp Pop
Published: May 2021
The Year on TikTok | Brands that inspired us
Published: December 9, 2020
Marketing Dive | Bomb Pop Blasts Off on Social to Win Over Tweens
Published: June 2, 2020
MediaPost | Red Door Salon & Spa Rebrands After 100 Years
Published: July 26, 2019
WWD | Red Door Salon and Spa Gets a Millennial Makeover, Re-brands as a Wellness Destination
Published: July 23, 2019
ADWEEK: Heat Talks Life After Deloitte Acquisition. Announces New Senior Hires
Published: February 8, 2018
AGENCY SPY | Heat Welcomes 6 Senior Hires to New York Office
Published: February 8, 2018
PINTEREST | Case Study Success Story
Published: March 2, 2017
"The campaign directly influenced people’s perceptions of Lowe’s as a retailer with stylish home products. Results showed that exposure to video ads led to a 2x higher uptick in awareness compared to standard Promoted Pins that ran at the same time. Lowe’s also proved that video is a strong fit for its audience, since their video ads produced higher ad memorability than non-video ads run at the same time.
Video Pin Performance was strong: completion rates were double the Pinterest benchmark for videos longer than 25 seconds. This made Lowe’s the strongest performing home decor video partner on Pinterest to date."
CREATIVITY | Where Will Your Shoes Take You? Editor's Pick
Published: April 12, 2016
ADWEEK | State Farm Offices Sure Are Weird With the Teleporting Agents Constantly Vanishing
Published: January 14, 2015
"State Farm has been running the "Magic Jingle" advertising campaign for a while, in which customers are able to summon their agents out of thin air in times of crisis by singing the famous jingle: "Like a good neighbor, State Farm is there."
ADWEEK | How Chris Paul Became the NBA's Most Gifted Endorser(s)
Published: April 29, 2014
"The most entertaining campaign airing now with an NBA endorser doesn't star LeBron James, Kobe Bryant or Dwyane Wade. It's Chris Paul's State Farm campaign-or more accurately, Chris and Cliff Paul's campaign. The "Born to Assist" ads, by Translation in New York, are based on a delightful idea, wonderfully executed-that the Los Angeles Clippers star was separated at birth from a twin brother he never knew."
Creativity | State Farm's Chris and Cliff Paul Pass the Torch to Their (Adorable) Sons
Published: April 21, 2014
Editor's Pick // "Chris and fictional twin "Cliff" Paul are back in this new 60-second State Farm spot out of Translation and directed by Bob Industries' Dayton/Faris-- just in time for the 2014 NBA playoffs."
Creativity | Chris Paul and Cliff Paul Take a Trip Down Memory Lane for State Farm
Published: December 26, 2013
Editor's Pick // "Basketball player Chris Paul and his "twin brother" teach their sons about their family heritage of assisting, in Translation's new spot for State Farm. The film, which launched Christmas Day introduces Lil Chris and Lil Cliff (Paul's own son, Chris Paul Jr.) who ask a very important question: "Where do assists come from?" For the answer, we travel back to the year State Farm was founded -- 1922."
ADWEEK | Chris Paul's Jordan Sneakers Now Available in Twin Brother Cliff's Favorite Design: Argyle
Published: November 26, 2013
"State Farm marketing chief Tim Van Hoof said the argyle iD customizations are "an exciting and cool way to connect with NBA fans and increase our relevance within the NBA culture." And Translation creative director Emily Sander said the agency wanted to "dig deeper and give fans a culturally relevant way to own a piece of the story...We found the perfect way to organically continue infusing State Farm into sports culture, while adding more dimension to the character and his story."
ADWEEK | Zoinks! State Farm Saves Scooby-Doo and the Gang in Groovy Animated Spot
Published: October 29, 2013
"Many State Farm commercials were animated back in the '50s and '60s, but the insurance company returns to cartoons this week for the first time in decades-in a spot from Translation starring Scooby-Doo and the gang."
Communication Arts | The Partnership at Drugfree.org TV Spot
Published: October 2010
"The Partnership for a Drug-Free America recently changed its name to The Partnership at Drugfree.org. To introduce its new branding and to make the nonprofit more available and relevant to parents and families, the organization launched a new campaign from ad agency Euro RSCG New York."
