Agency: BBDO New York

Pinterest Published Case Study Success Story:

"The campaign directly influenced people’s perceptions of Lowe’s as a retailer with stylish home products. Results showed that exposure to video ads led to a 2x higher uptick in awareness compared to standard Promoted Pins that ran at the same time. Lowe’s also proved that video is a strong fit for its audience, since their video ads produced higher ad memorability than non-video ads run at the same time.  

Video Pin Performance was strong: completion rates were double the Pinterest benchmark for videos longer than 25 seconds. This made Lowe’s the strongest performing home decor video partner on Pinterest to date."